WhatsApp marketing is the practice of connecting with customers and promoting goods and services by using WhatsApp as a direct communication and promotional medium. It entails communicating with platform users directly to deliver offers, updates, messages, and other pertinent stuff. WhatsApp marketing enables companies to efficiently target audiences with its large user base and high levels of interaction, providing a customized experience that fosters client loyalty and confidence.

This marketing strategy uses chatbots, broadcast messages, WhatsApp Business, and multimedia sharing to interact with consumers. Its immediacy and involvement, which allow for real-time help and chats, are especially appreciated. By providing a practical and easy-to-use platform for conversation and transactions, WhatsApp marketing not only fosters relationships but also increases conversions.