How to Build Your Social Following

So, you’ve got at least one social media account for your business but want to be followed by more people? We understand. By having a larger follower count, you open your business to more people and will get more interactions on what you post about, possibly leading to more customers to build your business. It isn’t rocket science, but it also won’t happen overnight. Follow these tips and you will be sure to see growth in your follower count.

  1. Follow Businesses in the Local Area/Similar to Yours

It can be nice to have a community feel on your accounts, seeing what’s going on with the businesses around you. Whether you provide a service or sell a product, it’s super easy to follow businesses around your local area, or businesses similar to yours if you don’t have a set address. People like the community feel of businesses supporting and sharing each others posts, and this could result in more business for you, as people will recommend you to others as they will feel like they know you. This step can be done no matter where you are in the world, and can help your account start to gain popularity.

  1.  Share Frequently

If a page doesn’t post content or isn’t interesting, people won’t follow it. Simple. Share everyday on Facebook, Twitter and Instagram if you can. By keeping your accounts up to date and the content fresh, customers can get to know your business, and see that you are serious about what you do. If you are not consistent with posts, people may forget about your business and go elsewhere.

  1. Be Friendly and Approachable

It may help to be professional on social media, but still have a sense of humour. People relate to others if they talk like a normal person rather than a robot. Social media is great for connecting with current and potential customers, so if they reach out to you, help where you can and start a conversation. Stick to the point, but be friendly. You want to encourage people to use your business, not be scared by it.

  1. Post a Range of Content

Talking about your products and services through social media is great, but it can get boring quickly. Add images or even promotional videos of your products or services so people can see what your company can offer them, as well as see what you are selling in action. More people are likely to spend their money if they know exactly what they are getting and like the look of it. It can take some time to build up a selection of images or collection of short videos, but people often prefer exciting visuals over text, meaning they are more likely to purchase with visuals too. Tweets with visuals are 94% more likely to be retweeted onto possible customers than just words, so use this to your advantage.

  1. Use Hashtags as Part of Your Posts

Hashtags are words or short phrases put together with a hash sign (#) at the start to help other social media users find your posts easier (e.g. #hello #fridayfun). These work best on Twitter and Instagram, as people are more likely to search hashtags on these platforms, unlike Facebook, however they can still be used here if you wish. These tags can simply be added at the end of your tweet or Instagram caption to bring more people to your page, and possibly build followers. According to twitter, 6,000 tweets are sent every second, so your tweet could easily get lost from people who are looking for your type of business. Instagram says that around 52,000,000 pictures are posted each day, again meaning yours could be lost to potential customers. Hashtags help people find them and engage with them.

  1. Respond to Followers

So, you’ve started gaining a following, and that’s brilliant. If you keep up the previous 5 steps, they should keep growing steadily, however if you don’t directly communicate with your customers or potential ones, you may lose the interest of the followers you already have. After working hard to gain a following, make sure you reply to any questions people may send you, or engage with posts that talk about your products or services. A simple ‘Like’ of a customer’s post about your business will let them know you are interested in their happiness, and they are more likely to use your company again.

  1. Provide Value

Above all, make sure that your social media accounts are providing value to the people who follow them. If you are constantly pumping out posts just about the products you sell, people will unfollow you as they may not have a need for your products anymore. It could also be that your competition is posting more exciting and relatable content, leading people to follow them, rather than your business. Customers want to find exciting new businesses, so if you’re posting rubbish, they will go elsewhere. A similar thing will happen if all the content you post is the same. You need to inject some flare into your accounts, and post about more than just your business. This will tell your followers to stick around as you’re providing value to them. You can see what works and what doesn’t, but this is the most important point, so your current followers and potential ones will stick around and share what you post so you can gain more.

Like we’ve said, these tips are simple and easy enough once social media for your business becomes part of your everyday routine, but it can take time to build a following. Keep up the good work, and you will be seeing results in no time!

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Posted in Social Media, Tips.

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