Top Apps For Video Editing From Your Phone

We’re always on the go, and it can be hard to get out a laptop and edit a video, especially if we’re in a rush to get something finished. We live in a world where everyone always has a phone on them, so it would be so much easier if we could find an app that edits videos professionally, yet just on our phones. Over the past few months we have used a range of video editing apps that are free to download, so all you have to worry about is how much storage you have rather than which one is best. After using and testing many video editing apps, here are our top 4 choices, whether you want to simply cut a few videos together, or need to go into a lot more detail. Let’s have a look!

KineMaster – Pro Video Editor

OUR THOUGHTS: Professional Editing in the Palm of Your Hand

KineMaster is a professional video editor full of incredible features, and available for free download on iOS and Android, with option to upgrade of course. As well as supporting multiple layers of video, it has precise trimming tools, multi-track audio, and options to add images and text. And that’s not all, it also boasts 3D transitions, colour LUT filters, greenscreen editing, and so much more. With professional features on an easy to use system, this app is perfect for everyone, whether an industry professional or creating short videos for YouTube.

We really like the freedom of KineMaster and how easy it is to navigate. It makes putting together and editing videos on the go super easy, which is a great plus if we’re not able to take our laptops with us. It also makes editing and video making more accessible to those who may not be able to afford expensive software. Most video editing apps are basic and only offer a few features on the free versions, but this app is jam-packed with effects, overlays and options for everything your video might need.

But much like most apps, it has its downside. It places a watermark on your completed videos which is annoying, but if you use it regularly it’s worth paying to remove it. Like we’ve said, there is the option to pay to upgrade and buy more features which is annoying if you only want to use it once or twice. It can be restrictive, but what would you expect from a phone app rather than a computer programme? It can’t compete against the death star, but as free editing apps go, it’s a great option and we definitely recommend downloading it to have a play around with to see what you can put together.

InShot Video Editor

OUR THOUGHTS: Spice up Your Instagram Video Posts With This App

If you’re looking for something that’s a little more social media post friendly, InShot might be the video editing app for you. As well as general video editing features that you’d expect, such as trimming video, merging video, and adjusting video speeds, the app allows you to add borders and make videos square ready for Instagram which is a great bonus, especially if Instagram is what you post to most often.

It’s a really fun app to play around with as there are quite a few effects and options you can use to really take your videos to the next level, along with a great music library full of songs and sound effects and an option to add a voiceover. It doesn’t end there either, you can add text, emojis and animated stickers which really make your videos stand out. No one will be able to top your Instagram posts!

It really is a great piece of software with so much potential to make incredible videos that you’d think are put together on a professional computer software programme. But like other video apps, you can’t have everything for free. We haven’t upgraded to the Pro Unlimited Subscription as we feel we don’t need any more from the app, because if we need more we can edit a video on the computer, however people have said in reviews that there are problems, or it is expensive. The upgrade gives you access to all the features as well as removes the watermark, and the subscription is billed annually or monthly, depending on your choice. We think there is an option to choose a one-time payment, but you would have to investigate that yourself depending on what your paying preference may be. By looking into the app, you may see that you don’t need to upgrade, and the features it offers are enough for your needs, especially if you are just posting to Instagram.

FilmoraGo

OUR THOUGHTS: Simple Yet Jam-Packed With Great Features

Looking for an app that’s simple to use, yet boasts incredible features and effects that other mobile video editors don’t? FilmoraGo for Android and iOS is a great option to go with. Import in video clips and images and get creative on the timeline to create a great video. You can’t split videos, but you can crop them, change the speeds, adjust the video ratio, and so much more, including colour grade options which give your finished projects a more professional edge. Make it even better with a selection of fun transitions and something that we love which is the picture-in-picture option. Not all video editing apps offer this, so it’s great that we’ve found one that does. It’s so easy to adjust the size and position of the layered video, and even add transitions to make it appear even more professional.

One thing we really like about the app is that the videos you make aren’t watermarked, but there is a brief wordmark added onto the end of your finished video, which is fine with us. The exported video can then be uploaded to your social media or shared with friends.

It’s incredible what you can do with this free and simple app, but there are in-app purchases on offer for additional filters and effects, but the store is never obtrusive, and there are no ads, which makes the whole video editing experience much more enjoyable and easy to control. We highly recommend this app, and suggest you download it to see what you can put together.

YouCut – Video Editor & Video Maker

OUR THOUGHTS: Easy Editor Filled With Simple Features

Finally, let’s look at YouCut. A great app that simply lets you trim video and put it together, as well as add music. We’ve decided to add a basic video editor into this list as quite a few people don’t want an all singing and dancing confusing app, and just want to be able to cut a few clips together then upload. It’s great too as it’s free and there are no watermarks placed on your final creations.

We really like this app as it’s super simple to use and has some great features. You’re able to precisely trim and cut videos as well as add filters and effects if you wish. It’s also a nice app to use as there are no ads displayed and getting in the way whilst you edit, which is a bonus. Considering it is a simple piece of software compared to the other apps we have suggested in this list, you’re able to adjust colours on videos, change the aspect ratio, add backgrounds, rotate and flip video, as well as the ability to crop it and add music from the audio library.

It really is a great app to simply put together video, ready to share your final creation. The downside of this app is that it doesn’t have all the features of the other apps we’ve spoken about, as it is just a simple one when you compare them, which is a shame, but we guess you can’t have it all.

So those are our top 4 video editing apps of choice. It actually does help to have more than one downloaded just in case you want an extra feature, but obviously that’s up to you and your editing preferences. Let us know if there are any apps you recommend!

How to Build a Highly Converting Landing Page

When people visit your website, what do they notice? Can they clearly see what is on offer? You need to get the attention of your potential customers and this is widely done through a landing page. The first glimpse someone sees of a landing page should either push them to part with their cash or sign up to learn more.

Stop wasting your money on ads, and start spending money on something that will convert visitors to loyal customers. Landing pages are great for that, and if you have one but aren’t seeing any results, maybe you need to take a second look at why people aren’t sticking around after seeing your page.

Let’s learn some more!

What is a landing page?

A landing page is the first page that customers will see of your website when they click on a certain link. Landing pages are mainly used as advertisements, and if you run an offer on Facebook or another social media platform, it’s the website page that customers will get taken to when they click on the link you have run as an advert. Originally, the landing page was the home page of the website, but as times have moved on and online advertising has become more prominent, the landing page is now its own separate thing, making it part of the marketing funnel which leads customers to a certain page to persuade them to buy a product, try a service, or just get to know your business. It is a page that is set aside to offer the visitor something that they may not sign up to if they just visit the your general website.

Do I need a landing page?

If you are wanting to sell something and get new customers on board with your business, then you need a landing page. They play a crucial role in helping to turn your website traffic into leads and sales. Landing pages are great for explaining and pushing deals to potential customers and telling them why they should choose your business over any other.

Landing pages are great as they remove all distractions from the viewers’ sight and don’t contain any fuss that gets in the way of what’s really on offer. To explain, they don’t have any links that take the viewer away from the offer or multiple offers displayed which may confuse your potential customer.

They really do work, let potential customers learn about what you have on offer/who you are, and boost sales which is a fantastic informative marketing tool. Still a little confused? Let’s look at the buyer’s journey from the landing page presented as a funnel:

We begin at the top of the funnel where people aren’t ready to spend their money just yet. They are thinking about all the options they have on offer and learning about the different products to see which is best for them. We all go through this stage when we are looking at buying anything as we all like to get the best deal for our money. No one likes to just go straight into buying something without weighing up their options.

The consumer then begins to move through the funnel and as they learn about all you have to offer and become more aware of your brand and the type of business you are, they should be ready to be converted to customers. This is when you hit them with an offer through a landing page and see the great results flood in.

You can use the landing page as the top of the funnel and have options to receive emails or sign up to become a member which allows you to see their interest and target them in the future with offers, services and products. Landing pages are needed for the funnel to work, whether you use it at the top or for the final direction.

So, does your business need a landing page? The answer is YES!

How to build a great landing page

Let’s look at a few components that make up a great landing page and how they work.

Headline

Like all website pages, you need a headline, so people know exactly what they’re looking at. Make sure it catches the visitor’s eye so that they are intrigued and is phrased in a way that sums up the whole page, so people know what they’re looking at and what it has to offer. It needs to persuade the person reading it to continue looking at the rest of the page, so jot down a few ideas, whether it’s a joke or straight to the point. Choose something that works, even if that’s just the name of the business. If this is what you go with, maybe include a subheading which explains what you have on offer also. For a great headline example, check out Winc Wine Club‘s website.

Text

Include at least one informative paragraph on your landing page, so people can learn a little more about what they are being offered. It should be interesting enough to keep the potential customer wanting to read and know more, if not, make them want to spend their money already. Everything on the page should be relevant, or people could get confused when reading. Even if it’s just a sentence, people want to know what they’re getting themselves into, so let them know.

A great example to look at here are Google pages. They always keep the text straight to the point and easy to understand.

Images and/or Video

Images are so important on all websites. They bring the page to life and give a little more visual insight to what’s on offer. The images you choose should be relevant and not misleading. By including videos on your landing page, you’re pushing the viewers to watch and stay longer on your page which may eventually pursued them to buy. People are lazy and if they don’t understand what you’re offering or how it can help them, they will click away, but by using videos, you’re able to simply explain the offer and hopefully gain another customer because of it. Whatever you choose, make sure all your visuals work well together and are on brand, but don’t add too many. To see a great way of organising and displaying a range of images and videos, look at the CodeAcademy website.

Call to Action Buttons

People have read what you have to offer and are interested, but if there’s nowhere for them to sign up, they will leave. Don’t let this happen by adding call to action buttons or a contact form, as this will allow you to convert these viewers into customers. With a simple button, it makes it so much easier for people to accept your offer, but don’t hide these buttons or make them difficult to select. Another great tip is to include 1 or 2 call to action buttons as they scroll through the landing page, just so people always have the option to go ahead with your business, rather than expecting that they will find just 1. If you would rather use a form to collect information from site viewers, it’s best to keep what you want to a minimum because if filling in something feels like a chore or that it will take up too much time, people won’t do it. Think about the information you actually need and go from there.

Wistia is a great site to look at to know where to include call to action buttons. They are neatly placed all over the colourful website, making you want to click!

So, you’re thinking that a landing page is the next step for your business to push its products or services instead of a general advert? Great!

But don’t just make one. Really think about what is going to be on there and how potential customers may interpret it. Without an effective strategy behind the offer on your landing page, you might as well be trying to pin the tail on the donkey. It’s vital that you focus on what you want to achieve from the offer that you run and build your page accordingly, especially as it’s what will get customers sticking with your company and using your business again and again. Who is your perfect customer? Understand them and what they want, then use your landing page as a solution.

Take your time to create something that will bring your company success. Or we could do it for you.

Apps For Great Instagram Posts

Nearly everything is done and can be done from our phones these days. We have access to incredible supercomputers in the palm of our hands, so why only use them for texting, social media, and cheating at the pub quiz when you could be using them to help further your business and your Instagram page? Here are a few apps that are great for helping you produce great content ready to post onto your Instagram account and give you the feed of your dreams!

Afterlight

Firstly, let’s look at photo editing. A great app that we use is Afterlight, and if you’re looking for a simple photo editing app that’s free, this is the one for you. Afterlight is a straightforward app to use and navigate with it’s easy editing and simple design. Many photo editing apps are too fussy with so many options, but Afterlight always has exactly what we want without having to look far.

If we haven’t got time to edit an image in Photoshop, or just want to brighten up a photo to post in Instagram, the selection of adjustment tools and filters are always just what we need to get a photo looking just how we want. We really recommend this app also because it has quite a few texture options that are great for giving your photos cool effects which makes them stand out or follow a theme you are aiming to achieve. Like all photo editing apps, it also gives you simple tool options that you’d expect so that you can crop, resize and transform your images so they are the size you need them to be.

Like every app, there are options to buy more features and tools so you can have all you’ll ever need to edit your photos in the palm of your hand, but there are still plenty of options on the standard free version. Give this one a try and see how it compares to your current on-the-go photo editor!

Layout for Instagram: Collage

Sometimes you want to post more than one image, but don’t want to post them separately or use Instagram’s new multiple image feature. Luckily, Instagram have created an easy to use collage app which lets you create layout of your photos and post them to the gram! This app lets you personalise everything, so the collage you create gives all your photos time to shine. As well as this, there are options to flip, mirror and resize images which really gives you creative control of what you make in the app.

We really like this app as you can re-mix up to 9 photos in one collage, and really personalise the layouts you make. This app has many more features, and lets you easily upload to Instagram. If you haven’t got time to open your laptop and spend time creating a photo collage, this app makes creating photo layouts easily from the palm of your hand.

We have been using this app for a little while now, and as far as we can see, everything is free, but if you go in depth, you may find a few options you have to pay for. That’s a great thing as it means you have so many options available to use for free which makes it a great app to go for.

Phonto – Text on Photos

Want to make your posts on Instagram a little more exciting? Phonto is great app to have if you want to add some personalisation to your pictures or even make inspirational quotes a little more exciting. Basically, it lets you put text on images, and its sister app Vont (which we haven’t used so can’t comment on) lets you put text on videos. It’s a great free app that is easy to use, and lets you add text to images from your phone without having to open your laptop.

The app allows you to share your creations to Instagram, Facebook and Twitter directly, or just export it to your camera roll which speeds up posting if you need to get something out on your social media profiles quite quickly. To be honest, it’s a great app if you enjoy making memes or want to have a go at making a few.

Like other apps, the free version is full of great features but the option to upgrade allows you to go ad free which gets rid of those annoying popups and gives you more background templates if you don’t want to use your own images. Whilst we’re on this topic, you can’t edit photos or crop them in the app just be aware, but all smartphones have cropping options, or you could use Afterlight, so this can easily be done if you wish to change the size of your image before you import it into the app.

Repost for Instagram

The last app we’re going to let you know about is Repost. You can share other’s photos on Instagram by screenshotting them and posting them (make sure to give credit), but many people use the Repost app to give credit to the original creator as it is easily done for them. This is done through the username of the original poster being shown in the corner of the photo when it appears on your account.

This app is super easy to use as you simply paste the share URL of the original image into the app and it does the rest for you. We think this app is a great idea as it allows you to share posts you like for your followers to see, as well as giving credit to the original which is often forgotten and lost now that social media is accessible for everyone.

You can pay to have the username of the original creator removed from the photos you repost, but we quite like the look of it. There are quite a few popup adverts, and even if you don’t share many photos from other people, we know his app is a great one to have downloaded on your phone as it will make your life so much easier when it comes to it.

There are so many apps out there to help you get your Instagram looking great, but we hope that this small selection will help you if you’re looking for a certain thing or just need a recommendation. Let us know if there are any other great apps we should all know about!

4 Simple Ways to Improve Your Social Media Profile

In this digital age, often the first thing potential customers see of your business is your social media profiles. If they’re boring, not updated, and lacking in what people are searching for, they will quickly try and find another business to give their money to. Sort this out in 4 quick steps that you can start to put into action right now!

  1. Update Your Photos and Logos
  2. People interact with posts on the internet a lot more if they contain pictures or videos. It makes them more exciting, so make sure your profile is filled with up to date photos and logos, so people can clearly see who you are. Whilst you’re at it, make sure that your profile pictures and headers are the right resolution for the page or your pictures will appear pixelated which will make customers think your account is an old, unused one. Use the same images (just change the resolutions) on your other social media accounts so that they all link together and people know they are looking at the same business. If you’re pretty new to social media, don’t panic! Set your header as a block colour which matches your logo, use the same logo for all your profiles – you don’t have to make new ones, save yourself some time!

    For more information on the right resolutions to use for different social platforms, here’s a handy cheat sheet!

  3. Add All The Information You Can
  4. When you initially set up social media accounts, you have the option to add all sorts of information for customers to see, but a lot of people skip that step. That’s not ok! Give potential customers all the details you can about your business, so they can learn who you are and how you can help them. Most platforms let you add a bio, so tell the customer who you are as soon as they look at your profile. Some sites also allow you to add locations and links in this area so add those too to make your account more personal to the business and makes everything easier to find for customers. This is slightly different on all social media platforms, but use everything that’s given to you, don’t waste it! It is free after all.

    Examples:
    Add a bio to your profile explaining what your business does, add the location of your business if you can – this way your customers will be able to see where you are and if they’re able to visit you, add a link to your website or recent blogpost in your profile which will allow people to learn more about you, add the services your company offers on your Facebook page so people know what you offer and what to ask for if they get in contact, add your contact details on Facebook and Instagram so customers know how to reach you. Make things easier for potential customers!

  5. Post Daily
  6. We get it, it can be hard to think of and prepare content to post every day, but a simple retweet or a share of another post can let your followers see that your page is active and willing to engage with others. Schedule articles that you’ve written or similar businesses have put together, photos and videos showcasing your products and services, tips and hacks that your customers might be interested in, advertisements of latest products and deals, and more to go up onto your accounts so people can see what your business is all about! People want to know all about businesses before they part with their cash, so let them see who you are and what you stand for. This is also a great chance to get more active on your social media profiles. Whether you’re on the bus, eating lunch, waiting for the train, whatever you’re doing, spend your time posting and interacting with people through your accounts. This leads us to the final tip…

  7. Connect and Interact With Others
  8. As we’ve said, it’s super easy to keep in touch with your customers and potential ones through social media. By being active on your accounts and interacting with customers by liking their posts and answering questions, people will see you as a friendly and approachable business and will want to be a part of the community that you have created. If you have time, go through hashtags that are relevant to your business and start conversations with people. If you don’t have time to go through everything, check out what customers are tagging you in and share them or like them. People who buy your products and services will know how much you appreciate them getting in touch, even if it is just a simple click of a thumbs up. It’s not difficult to build your followers and customer base, you just need to put a little bit of time and effort into it!

As you can see, giving your social media profiles a little makeover is really easy, and there is nothing that can’t be done. Obviously you can take each of these points to a different level, and redesign all your social media accounts, or just use them more. It’s up to you, but at the end of the day, don’t neglect them as they are important parts of your business and one of the first things that potential customers stumble across.

What is Marketing and Why is it Important?

The definition of marketing is:

The action or business of promoting and selling products or services, including market research and advertising.

Business success lies in marketing, and once you’ve found marketing success, your business should thrive. That’s the dream! The word Marketing covers advertising, promotions, sales and public relations, making it a big part of your business. Marketing is a process of sharing and introducing your products and services to potential customers and clients, to attract attention and create interest around your business and what you have to offer. It should be looked at and taken seriously by all businesses, whether big or small. Marketing is what builds up a business and makes it a success.

In a previous article, we spoke about building your brand, and marketing is part of how your brand is presented to customers to get them interested in your business. Traditionally, it was done through posters, flyers, and other printed ads that are posted from home to home, displayed on sides of buildings, or read in papers and magazines. But in this digital age, marketing is mostly done online and via social media. Social media is a great tool for your company to use as it is mostly free and allows you to reach to audiences across the world, not just where your business is based. Printed ads are still popular, but online advertising and social media is the way forward.

As well as sharing your services and products, marketing plays an important role in creating and maintaining relationships with customers. People are drawn to campaigns that are different or tell a story. The story could be something that feels familiar or takes them back to a time in their life through nostalgia. Simple times of childhood or good memories that people crave to go back to and relive. The story could be what the customer dreams of, or what they want to be doing with their life. People are always wanting to step closer to their dreams, so why wouldn’t they choose a product or business that makes them feel like they will get closer to their life goal. If the campaign is different to what your competitors are doing and outside the box, it will grab people who wouldn’t normally stop for that kind of product or leave a lasting image in the heads of potential customers. Whatever road your company chooses to go down, really think about how you will pitch your idea to your possible customer base and think ahead to how your marketing choices will expand and target more people as time goes by.

People are touched by the memories you leave them, not the prices you offer them.

So why is marketing so important?

First, it informs customers of the services and products that your business has available. This seems like a simple one, but marketing is basically spreading awareness of your business. As well as informing potential clients of what you have to offer, it lets the world know who and what you are, letting you stand out. Promoting your business is a big part of growing and evolving which can be difficult to do if the field you are in is already quite full, but by having a message and pushing it, people will be interested and quickly go from passers-by to loyal customers.

Secondly, it boosts sales. Whatever marketing strategies you decide to use, people will be eventually attracted and persuaded to part with their cash. There are many ways to promote what you have available, through: word of mouth, social media, radio, TV, promotions, websites, posters and flyers, any channel that pushes people to use the service that they’ve been offered. Using just one of these mediums is fine, but marketing isn’t always straight forward so by putting all your eggs in one basket could really affect the response to your campaign. By using more than one channel, you are able to target more people, but you’re also got your back covered if one of the avenues isn’t working as well as the others. This will also more than likely lead to an increase in sales and growth of the business.

Also, it pushes your business against competition, allowing your products to stand out against those in the same field. Healthy competition is motivating in the business world. Marketing also looks at sales, and by focusing on pricing and beating other quotes, you’re more than likely to increase sales and create a buzz around your business. It can be difficult to think outside the box when a large market already exists but show customers why they should choose you rather than your competitors and never stop pushing for those sales.

Finally, marketing builds your brand. Your brand is so important so work hard marketing it. Use your colours, push your logo so that people remember it, tell people it’s a lifestyle that they’re buying into. Marketing is so much more than posters and a few tweets. It’s getting into the heads of your potential customers and showing them why they need your products in their life.

Now go and look at how you’re marketing your business. Does it need improving? Let’s get to work!

Are You Meeting Your Deadlines?

Meeting deadlines is so important. Whether doing homework, or creating something for a client, if you miss the deadline, you’re in trouble. Once you start getting a bad rep for missing deadlines, people won’t be able to trust you or your business, so here are a few tips to help you stay on you’re a-game and finish on time.

  1. Keep Visual Reminders
  2. It can be easy to forget things that you need to get done. We all do it. Keep your brain thinking ahead and your projects in the loop by keeping a calendar or writing down your deadlines. By seeing them and being reminded of what you must get done, you’re more likely to remember them and get your stuff finished. You can keep this quite simple and add these tasks to your phone as alarms or write them on a calendar you have hanging up. Alternatively, you could use a separate diary or large calendar along with highlighters and post-it notes to easily organise tasks, time limits, and the size of the overall project. Whatever you choose to do, find a way that you remember things and stick with it.

  3. Prioritise Your Tasks
  4. Finishing a range of small tasks can make you feel great, until you remember the bigger things you’ve got to get done. It’s difficult to organise your workload if everyday even more work is piled on. For some people, creating a routine works. For example, this might mean you spend your mornings at work dealing with your emails and any incoming calls. You then spend your afternoon sending emails and calling clients you need to get in touch with. This gives you a few hours to complete each section of work and allows you to organise how you’ll spend your time.

    However, life isn’t always that simple. Especially work. If you can’t give your day a routine, try and follow Eisenhower’s Urgent/Important Principle. Simply, it breaks down everything you must get done, and puts it in a priority list so you know what you need to focus on now, and what you can leave until later. Break down everything you need to get done into these four categories:

    Important and Urgent
    If something is in this category, you’ve either left it until the last minute or it has been sprung on you without you knowing. Get these tasks done ASAP as they’re obviously due soon. Avoid things getting to this level by getting your work done sooner if you can.

    Important but Not Urgent
    Most of your workload should fall into this category. Make sure you leave time to properly look at these projects as they are important, and you can spend a little more time on them, but don’t give yourself too much time or they will need to be sorted urgently.

    Not Important but Urgent
    Some tasks in this category can seem pointless, but need to be done to help with the bigger picture. Get them done, but don’t worry about spending all your free time on them.

    Not Important and Not Urgent
    The tasks in this category can be big distractions, and as they’re not important or urgent, avoid them. Once all your other projects are done, feel free to work on them but focus on everything else first!

    Organise your day, week, month, and get what you need to have done, DONE!

  5. Don’t Bite Off More Than You Can Chew
  6. It can be difficult to say no to more work, especially if you’re given it by your boss. You don’t want to let them down, yet at the same time, you know you won’t be able to do it. In the film Taken, there is a famous line from character Bryan Mills: “What I do have are a very particular set of skills, skills I have acquired over a very long career.” We learn that he can complete the job at hand, but it is risky. If you’ve seen the film, he nearly does end up biting off more than he can chew. If you are worried you won’t be able to complete something, or you don’t have the skills to get it done, collaborate with a colleague, or tell the person who set the task that you’re able to work on most of the project, but may need some help to finish. They would much rather you be honest than hand in something they can’t use.

  7. Establish Mini Milestones
  8. If you’re working on a big project, it can feel like too much. Work out how you can split up the work load, so even though it can feel like more work, each task is a more manageable chunk that you can get done at a pace better for you. Say you’ve got a presentation to do by the end of the week, work out what you will talk about and spend each day leading up to the presentation going through a different topic. You will then be prepared and ready for the presentation, and not feel the weight of the work on your shoulders if you attempt the whole presentation at once. As you complete each section of the larger project, you will feel like you’re getting more done. This will make you feel productive and push you to finish it.

  9. Stay Strict
  10. It’s easy to let yourself fall behind if you think you’re getting ahead. Get out of this mentality NOW! It’s causing more harm than good. If you’re ahead of your deadlines, keep it that way. If you can start work on something that isn’t due for a while, do. Staying strict on yourself can be difficult but get into your head that when you’re at work, you need to get shit done. Whether you give yourself a routine so you know when you can relax and when you should work, or don’t let yourself do something you enjoy until you’ve completed your current project. However you choose to stay strict, make sure it’s effective. You may hate yourself, but you’ll thank yourself in the long run.

  11. Reward Yourself
  12. Hopefully by this stage, you’ve completed your task, or are very near doing so. You should be proud that you’ve kept to your deadline and have everything ready to hand in, present, or know you’ve beaten a personal record. You may have to go straight onto a new task but take time to reward yourself for getting your head down and getting your work in on time. This could simply be having a lie-in, treating yourself to a food you really like, or taking it easy at work for a few hours. Whatever you can do to show yourself some appreciation for meeting your deadlines, do it!

When you work hard at something, you motivate yourself to do better in other things. Don’t leave work until the last minute. Deadlines aren’t a bad thing, even if they do seem scary. They help you to organise your time and prioritise the work you have to do. Meeting a deadline is incredibly motivating, so keep hitting them and working hard!

What Does Your Brand Say About Your Company? Tips to Strengthen Your Brand

Your brand is what the world sees of your business, and shows them who you are. It can easily make or break a business, so you need to brand yourself well, so you are memorable, and people keep coming back to use your services or purchase your products. It’s easy to create your brand, and here are some tips showing you how and why.

  1. Create a Consistent Image

People grow used to certain colours and products representing certain brands. By using colours that represent what you do and sticking with them, your branding will look more professional and put together, rather than a mismatch of things. By then using this same technique on your social media platforms or even flyers, people will grow used to your colour palettes and will be able to distinguish you from your competitors. Colours can make people feel certain things and think of particular companies when they see different colours. Here is a short list of colours and how they make people feel so you can clearly choose something that suits your business and customers:


Red is quite a punchy colour, and when used in branding, can straight away suggest to possible customers who and what you are. It can show fire and danger, youth and boldness, as well as love and passion, and because of this mix, brands may avoid it. But this means that if you do choose it, you will stand out against those who don’t. A brand to look at as an example is Coca Cola. With it’s iconic red logo, you know as soon as you see the drinks bottles on the shelf what’s what. The company has been established for many years, and because of it’s famous colour, it has left a lasting imprint on consumers.


Yellow has always been the colour that shows happiness. It communicates joy and a cheery message to those who see it, and can suggest warmth and friendliness to potential customers. However, if you do choose to use this colour, make sure to pick the right shade as some can look cheap, or even link your business to cautionary areas and hazardous items. An example to look at for this colour is McDonald’s. With it’s classic golden arches known all over the world, the colour yellow is a staple for this business without going too over the top.


Commonly, the colour green suggests nature and money. The two themes are very different, but it just shows how versatile this particular colour is. It’s organic and peaceful, yet by choosing a darker shade, your business can seem more professional and stable. If we look at the branding for Starbucks, the green logo on it’s stores and packaging tells us a story of it’s coffee and gives us a feel for the nature behind it’s famous recipes. The colour also calms us, and lets customers know they can relax and enjoy the products available.


Blue is the colour chosen by many companies to represent their business. Because of this, customers know it’s reliable and trustworthy. It can show corporate, calming, and sadness just through the shade you choose. Be careful which you choose and how much you use of it, as too much can be overpowering and difficult to look at. An example to look at is the NHS. Known to everyone throughout the UK, the NHS has a classic and clean blue logo, that shows us straight away that they are professional, and the colour blue links to health and reliability. It’s a simple logo, but very effective.


Traditionally, the colour purple is associated with royalty and majesty. Again with the shades, darker shades suggest luxury but can be quite heavy, whereas paler shades can feel quite light and airy to potential customers. Purple isn’t a very common choice when branding, but is a very professional colour to go with. A big brand that is famous for using the colour purple is Cadbury. From it’s packaging to website design, Cadbury chocolate feels luxurious with the dark purple colour, as well as nostalgic as it hasn’t changed much over the years.


When thinking about branding your business, you may not think to go with black or white, but they are very popular choices with some big businesses. For this, we are going to look at the colour white. White classically suggests simple, clean lines, and modern designs. White can be quite plain, but introducing other colours could suggest other emotions, so make sure your business suits the minimalist style. An example for this colour would be the brand Apple, one of the biggest businesses in the world. With it’s clean, crisp advertisements and simple fonts, you know exactly who they are, and what they offer without all the fuss.

As you can see, choosing a colour is important when branding, but take your time in choosing when weighing up your options. Colour is a major way to brand your business so choose carefully.

  1. Don’t Confuse People

Branding can quickly become complicated if you let it. Keeping it simple is the best way to go, as it can easily become confusing for customers to understand who you are and what you provide. This can lead to low sales as people don’t know what you actually do. Try and use your chosen colours on all your products and sites as this keeps your message clear to clients.

Another way to stay consistent is with the usernames you choose for your company’s social media profiles. People find it easier to find and follow you if you have the same usernames for each platform, keep that in mind when creating your profiles. If you need to create a logo, but are unsure of who to ask to create it or you feel you aren’t skilled enough, use just text. It keeps everything simple, and stays on brand.

  1. Establish Ways to Remain in Contact with Customers

After you have a customer base, you want to keep them using your business. It can be hard work building up a good customer base, and often take years to do so don’t throw this away. If people feel they have been forgotten, they may look for another company to provide them with what you do. This may then lead to bad reviews, and no new customers. Simple ways to build and keep relationships with customers is to create a monthly newsletter to send to them, or call them to ask for their feedback on their latest purchase from you. This allows you to gain feedback on your branding, as well as keep upto date with what your customers want to see from you. Brands build a customer base, and a customer base helps build your brand. Don’t forget about them or they will forget about you.

  1. Create a Strong Image by Staying Honest

It can sometimes seem easy to tell white lies to try and sell more. But your customers will pick up on this. The best thing to do is always be upfront and honest, which will attract more customers to your business. A brand is weakened when customer relationships are broken, so try and stay honest always. People then know they can trust your business, which means that they are more likely to come back to you.

You can’t build a winning company on bullshit, so work out what is successful and what gets customers interested and stick with it. This will take time, but will be so worth it!

As everything is online now, businesses tend to post as much as they can on sites where the world can see. However, shit sticks, and if you make a mistake it’s on the internet forever. It can take years to build up a professional and clear brand, as well as a large, reliable customer base. Making a mistake online for the world to see isn’t ever meant, but can affect what you’ve spent time building up. What you post sticks with people, and they don’t forgive likely, but everyone makes mistakes so try truthful, and if necessary, own up and apologise.

  1. Continue Evolving

As your business grows, it’s important to keep your brand up to date too. This doesn’t mean constantly updating your logo or colours, it means staying up to date on social media and making your business relevant in every situation. How will you approach people during the summer? Christmas is a tough time of year, but how will you persuade people to part with their money to use your services? Use your branding to build up new customer relations through advertising campaigns or even new products. Keeping your work and output fresh allows you to keep up to date with current affairs as well as reach new customers.

Continue this by using new technologies to further your business. This means keeping up to date with new releases and online updates. Make sure your website is optimized, and follows your branding structure. Should you invest in an app? Everything is online and mobile these days, so stay ahead and on top if you can.

Remember to continue what you’re doing with your customers to keep them coming back again and again. Like we’ve said, customer bases don’t build up over night. Work hard at keeping yours.

Once you have your general branding done, this can be left alone for a while as changing it could cause harm to your business, however everything else you have done to expand your brand can’t. Keep on top of social media profiles by updating them everyday, keep engaging with customers and possible ones, and never stop growing your business. It will be tough, but you will thank yourself in a few years.

Hopefully through these tips, you’re able to see where your brand can be improved so that your overall business is too. It’s so important to get your branding right, so work on it, and don’t settle if you’re not happy with it.

 

How to Build Your Social Following

So, you’ve got at least one social media account for your business but want to be followed by more people? We understand. By having a larger follower count, you open your business to more people and will get more interactions on what you post about, possibly leading to more customers to build your business. It isn’t rocket science, but it also won’t happen overnight. Follow these tips and you will be sure to see growth in your follower count.

  1. Follow Businesses in the Local Area/Similar to Yours

It can be nice to have a community feel on your accounts, seeing what’s going on with the businesses around you. Whether you provide a service or sell a product, it’s super easy to follow businesses around your local area, or businesses similar to yours if you don’t have a set address. People like the community feel of businesses supporting and sharing each others posts, and this could result in more business for you, as people will recommend you to others as they will feel like they know you. This step can be done no matter where you are in the world, and can help your account start to gain popularity.

  1.  Share Frequently

If a page doesn’t post content or isn’t interesting, people won’t follow it. Simple. Share everyday on Facebook, Twitter and Instagram if you can. By keeping your accounts up to date and the content fresh, customers can get to know your business, and see that you are serious about what you do. If you are not consistent with posts, people may forget about your business and go elsewhere.

  1. Be Friendly and Approachable

It may help to be professional on social media, but still have a sense of humour. People relate to others if they talk like a normal person rather than a robot. Social media is great for connecting with current and potential customers, so if they reach out to you, help where you can and start a conversation. Stick to the point, but be friendly. You want to encourage people to use your business, not be scared by it.

  1. Post a Range of Content

Talking about your products and services through social media is great, but it can get boring quickly. Add images or even promotional videos of your products or services so people can see what your company can offer them, as well as see what you are selling in action. More people are likely to spend their money if they know exactly what they are getting and like the look of it. It can take some time to build up a selection of images or collection of short videos, but people often prefer exciting visuals over text, meaning they are more likely to purchase with visuals too. Tweets with visuals are 94% more likely to be retweeted onto possible customers than just words, so use this to your advantage.

  1. Use Hashtags as Part of Your Posts

Hashtags are words or short phrases put together with a hash sign (#) at the start to help other social media users find your posts easier (e.g. #hello #fridayfun). These work best on Twitter and Instagram, as people are more likely to search hashtags on these platforms, unlike Facebook, however they can still be used here if you wish. These tags can simply be added at the end of your tweet or Instagram caption to bring more people to your page, and possibly build followers. According to twitter, 6,000 tweets are sent every second, so your tweet could easily get lost from people who are looking for your type of business. Instagram says that around 52,000,000 pictures are posted each day, again meaning yours could be lost to potential customers. Hashtags help people find them and engage with them.

  1. Respond to Followers

So, you’ve started gaining a following, and that’s brilliant. If you keep up the previous 5 steps, they should keep growing steadily, however if you don’t directly communicate with your customers or potential ones, you may lose the interest of the followers you already have. After working hard to gain a following, make sure you reply to any questions people may send you, or engage with posts that talk about your products or services. A simple ‘Like’ of a customer’s post about your business will let them know you are interested in their happiness, and they are more likely to use your company again.

  1. Provide Value

Above all, make sure that your social media accounts are providing value to the people who follow them. If you are constantly pumping out posts just about the products you sell, people will unfollow you as they may not have a need for your products anymore. It could also be that your competition is posting more exciting and relatable content, leading people to follow them, rather than your business. Customers want to find exciting new businesses, so if you’re posting rubbish, they will go elsewhere. A similar thing will happen if all the content you post is the same. You need to inject some flare into your accounts, and post about more than just your business. This will tell your followers to stick around as you’re providing value to them. You can see what works and what doesn’t, but this is the most important point, so your current followers and potential ones will stick around and share what you post so you can gain more.

Like we’ve said, these tips are simple and easy enough once social media for your business becomes part of your everyday routine, but it can take time to build a following. Keep up the good work, and you will be seeing results in no time!

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Mobile Optimisation Checklist

Mobile devices will drive 80% of global internet usage in 2018.

Zenith

5-5.1-inch is the most used screen size, 720 x 1280 is the most used screen resolution.

DeviceAtlas

Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead

MicKinsey & Company

Having a website that isn’t mobile optimised isn’t even an option anymore. It’s doing you more harm than good. It would be better to just use social media than pushing people to a website that doesn’t perform well on mobile devices. As well as making it easier for customers to see your website, a mobile friendly site can push you up in the search engine rankings if someone is searching for your business on a mobile or tablet. Google and other search engines will actually punish you for a non-mobile optimized site, so you’re not even going to be able to rank properly without one.

Woken up yet? Good. Here is our checklist to make sure your website is ready to boss 2018:

  • Breakpoints are your Friend

Desktop sites don’t automatically become mobile optimized when you are creating them. They need to be resized so that they are easy to scroll through and read. The easiest thing to do is to code your website using breakpoints that the text and images are resized according to the screen size of device it has been opened on. This will make your site responsive and means you don’t have to work out measurements for every possible device, just optimise for a few standard screen sizes e.g. 768px, 640px, 480px etc. Your site will then respond to the different devices and also save your business time and money. Some services like WIX will offer a desktop and mobile version which isn’t ideal but is better than having no mobile optimisation at all.

  • Get those Image Sizes Down

It can be so annoying for customers if they are trying to find your website but it is taking too long to load. A combination of large content size and downloading it using mobile data can be a bad mix. Whilst resizing your text, don’t forget to resize or remove your images so it makes the website smoother to run. Faster loading sites keep customers hooked, whereas slow loading sites will have people clicking away, hoping they will find somewhere faster. Optimise your images using the right resolution using a photo editing program like Photoshop before you upload to your website. We also recommend reducing the quality slightly if your images are still more than a few hundred KB. Another option is to use your breakpoints to display a smaller mobile specific image when it hits a certain resolution meaning that people on mobile devices won’t have to load the larger desktop images. Reduced loading sizes is also very important for you SEO score.

  • Make it Thumb Friendly

Mobile screens are a lot smaller than laptop or desktop computer screens. This means it can be easy to press the wrong button if text is too small on a mobile optimized website. A fix for this is to make sure the size of the text is easy to read, and the navigation of the site is simple and easy to use. It may seem like a waste of time, but if sites are hard to use, people stop using them. This results in less business. Remember people are clicking with a thumb, not a mouse. Keep it clear and spaced out reducing any overlaps. Another important thing to note is that the most accessible part of your mobile screen is the bottom right due to the way we generally hold our phones. The top left is the least accessible part and requires people to change their grip to click any links, so avoid putting important links there.

  • Things to Avoid

Unplayable Content – Most phones can’t play videos embedded into website pages as they need Flash to play, and phones aren’t built with those media players enabled. Use YouTube or Vimeo videos on your pages so they can easily be viewed.

Pop Ups – Some sites have pop ups shown as you enter the site, whether they ask for your email or inform you of something. However, if these pop ups aren’t also considered whilst created a mobile optimized site, they can ruin the experience for customers and possibly result in them finding another company with an easier to use site. This loses business for your company. Either resize them, or get rid of them.

JavaScript – Javascript has many problems being used on mobile devices and is not supported on many platforms. Our advice is to either not use it or to minimise it as much as possible.

So as you’ve hopefully learnt, having a mobile optimised website is so important. It may not be as simple as you think to convert your site so that it’s easier for mobile devices and tablets to view it, but it will help your website receive more views, and hopefully more customers through making it simpler for people to use and navigate it.