How to Build a Highly Converting Landing Page

When people visit your website, what do they notice? Can they clearly see what is on offer? You need to get the attention of your potential customers and this is widely done through a landing page. The first glimpse someone sees of a landing page should either push them to part with their cash or sign up to learn more.

Stop wasting your money on ads, and start spending money on something that will convert visitors to loyal customers. Landing pages are great for that, and if you have one but aren’t seeing any results, maybe you need to take a second look at why people aren’t sticking around after seeing your page.

Let’s learn some more!

What is a landing page?

A landing page is the first page that customers will see of your website when they click on a certain link. Landing pages are mainly used as advertisements, and if you run an offer on Facebook or another social media platform, it’s the website page that customers will get taken to when they click on the link you have run as an advert. Originally, the landing page was the home page of the website, but as times have moved on and online advertising has become more prominent, the landing page is now its own separate thing, making it part of the marketing funnel which leads customers to a certain page to persuade them to buy a product, try a service, or just get to know your business. It is a page that is set aside to offer the visitor something that they may not sign up to if they just visit the your general website.

Do I need a landing page?

If you are wanting to sell something and get new customers on board with your business, then you need a landing page. They play a crucial role in helping to turn your website traffic into leads and sales. Landing pages are great for explaining and pushing deals to potential customers and telling them why they should choose your business over any other.

Landing pages are great as they remove all distractions from the viewers’ sight and don’t contain any fuss that gets in the way of what’s really on offer. To explain, they don’t have any links that take the viewer away from the offer or multiple offers displayed which may confuse your potential customer.

They really do work, let potential customers learn about what you have on offer/who you are, and boost sales which is a fantastic informative marketing tool. Still a little confused? Let’s look at the buyer’s journey from the landing page presented as a funnel:

We begin at the top of the funnel where people aren’t ready to spend their money just yet. They are thinking about all the options they have on offer and learning about the different products to see which is best for them. We all go through this stage when we are looking at buying anything as we all like to get the best deal for our money. No one likes to just go straight into buying something without weighing up their options.

The consumer then begins to move through the funnel and as they learn about all you have to offer and become more aware of your brand and the type of business you are, they should be ready to be converted to customers. This is when you hit them with an offer through a landing page and see the great results flood in.

You can use the landing page as the top of the funnel and have options to receive emails or sign up to become a member which allows you to see their interest and target them in the future with offers, services and products. Landing pages are needed for the funnel to work, whether you use it at the top or for the final direction.

So, does your business need a landing page? The answer is YES!

How to build a great landing page

Let’s look at a few components that make up a great landing page and how they work.

Headline

Like all website pages, you need a headline, so people know exactly what they’re looking at. Make sure it catches the visitor’s eye so that they are intrigued and is phrased in a way that sums up the whole page, so people know what they’re looking at and what it has to offer. It needs to persuade the person reading it to continue looking at the rest of the page, so jot down a few ideas, whether it’s a joke or straight to the point. Choose something that works, even if that’s just the name of the business. If this is what you go with, maybe include a subheading which explains what you have on offer also. For a great headline example, check out Winc Wine Club‘s website.

Text

Include at least one informative paragraph on your landing page, so people can learn a little more about what they are being offered. It should be interesting enough to keep the potential customer wanting to read and know more, if not, make them want to spend their money already. Everything on the page should be relevant, or people could get confused when reading. Even if it’s just a sentence, people want to know what they’re getting themselves into, so let them know.

A great example to look at here are Google pages. They always keep the text straight to the point and easy to understand.

Images and/or Video

Images are so important on all websites. They bring the page to life and give a little more visual insight to what’s on offer. The images you choose should be relevant and not misleading. By including videos on your landing page, you’re pushing the viewers to watch and stay longer on your page which may eventually pursued them to buy. People are lazy and if they don’t understand what you’re offering or how it can help them, they will click away, but by using videos, you’re able to simply explain the offer and hopefully gain another customer because of it. Whatever you choose, make sure all your visuals work well together and are on brand, but don’t add too many. To see a great way of organising and displaying a range of images and videos, look at the CodeAcademy website.

Call to Action Buttons

People have read what you have to offer and are interested, but if there’s nowhere for them to sign up, they will leave. Don’t let this happen by adding call to action buttons or a contact form, as this will allow you to convert these viewers into customers. With a simple button, it makes it so much easier for people to accept your offer, but don’t hide these buttons or make them difficult to select. Another great tip is to include 1 or 2 call to action buttons as they scroll through the landing page, just so people always have the option to go ahead with your business, rather than expecting that they will find just 1. If you would rather use a form to collect information from site viewers, it’s best to keep what you want to a minimum because if filling in something feels like a chore or that it will take up too much time, people won’t do it. Think about the information you actually need and go from there.

Wistia is a great site to look at to know where to include call to action buttons. They are neatly placed all over the colourful website, making you want to click!

So, you’re thinking that a landing page is the next step for your business to push its products or services instead of a general advert? Great!

But don’t just make one. Really think about what is going to be on there and how potential customers may interpret it. Without an effective strategy behind the offer on your landing page, you might as well be trying to pin the tail on the donkey. It’s vital that you focus on what you want to achieve from the offer that you run and build your page accordingly, especially as it’s what will get customers sticking with your company and using your business again and again. Who is your perfect customer? Understand them and what they want, then use your landing page as a solution.

Take your time to create something that will bring your company success. Or we could do it for you.

4 Simple Ways to Improve Your Social Media Profile

In this digital age, often the first thing potential customers see of your business is your social media profiles. If they’re boring, not updated, and lacking in what people are searching for, they will quickly try and find another business to give their money to. Sort this out in 4 quick steps that you can start to put into action right now!

  1. Update Your Photos and Logos
  2. People interact with posts on the internet a lot more if they contain pictures or videos. It makes them more exciting, so make sure your profile is filled with up to date photos and logos, so people can clearly see who you are. Whilst you’re at it, make sure that your profile pictures and headers are the right resolution for the page or your pictures will appear pixelated which will make customers think your account is an old, unused one. Use the same images (just change the resolutions) on your other social media accounts so that they all link together and people know they are looking at the same business. If you’re pretty new to social media, don’t panic! Set your header as a block colour which matches your logo, use the same logo for all your profiles – you don’t have to make new ones, save yourself some time!

    For more information on the right resolutions to use for different social platforms, here’s a handy cheat sheet!

  3. Add All The Information You Can
  4. When you initially set up social media accounts, you have the option to add all sorts of information for customers to see, but a lot of people skip that step. That’s not ok! Give potential customers all the details you can about your business, so they can learn who you are and how you can help them. Most platforms let you add a bio, so tell the customer who you are as soon as they look at your profile. Some sites also allow you to add locations and links in this area so add those too to make your account more personal to the business and makes everything easier to find for customers. This is slightly different on all social media platforms, but use everything that’s given to you, don’t waste it! It is free after all.

    Examples:
    Add a bio to your profile explaining what your business does, add the location of your business if you can – this way your customers will be able to see where you are and if they’re able to visit you, add a link to your website or recent blogpost in your profile which will allow people to learn more about you, add the services your company offers on your Facebook page so people know what you offer and what to ask for if they get in contact, add your contact details on Facebook and Instagram so customers know how to reach you. Make things easier for potential customers!

  5. Post Daily
  6. We get it, it can be hard to think of and prepare content to post every day, but a simple retweet or a share of another post can let your followers see that your page is active and willing to engage with others. Schedule articles that you’ve written or similar businesses have put together, photos and videos showcasing your products and services, tips and hacks that your customers might be interested in, advertisements of latest products and deals, and more to go up onto your accounts so people can see what your business is all about! People want to know all about businesses before they part with their cash, so let them see who you are and what you stand for. This is also a great chance to get more active on your social media profiles. Whether you’re on the bus, eating lunch, waiting for the train, whatever you’re doing, spend your time posting and interacting with people through your accounts. This leads us to the final tip…

  7. Connect and Interact With Others
  8. As we’ve said, it’s super easy to keep in touch with your customers and potential ones through social media. By being active on your accounts and interacting with customers by liking their posts and answering questions, people will see you as a friendly and approachable business and will want to be a part of the community that you have created. If you have time, go through hashtags that are relevant to your business and start conversations with people. If you don’t have time to go through everything, check out what customers are tagging you in and share them or like them. People who buy your products and services will know how much you appreciate them getting in touch, even if it is just a simple click of a thumbs up. It’s not difficult to build your followers and customer base, you just need to put a little bit of time and effort into it!

As you can see, giving your social media profiles a little makeover is really easy, and there is nothing that can’t be done. Obviously you can take each of these points to a different level, and redesign all your social media accounts, or just use them more. It’s up to you, but at the end of the day, don’t neglect them as they are important parts of your business and one of the first things that potential customers stumble across.

What Does Your Brand Say About Your Company? Tips to Strengthen Your Brand

Your brand is what the world sees of your business, and shows them who you are. It can easily make or break a business, so you need to brand yourself well, so you are memorable, and people keep coming back to use your services or purchase your products. It’s easy to create your brand, and here are some tips showing you how and why.

  1. Create a Consistent Image

People grow used to certain colours and products representing certain brands. By using colours that represent what you do and sticking with them, your branding will look more professional and put together, rather than a mismatch of things. By then using this same technique on your social media platforms or even flyers, people will grow used to your colour palettes and will be able to distinguish you from your competitors. Colours can make people feel certain things and think of particular companies when they see different colours. Here is a short list of colours and how they make people feel so you can clearly choose something that suits your business and customers:


Red is quite a punchy colour, and when used in branding, can straight away suggest to possible customers who and what you are. It can show fire and danger, youth and boldness, as well as love and passion, and because of this mix, brands may avoid it. But this means that if you do choose it, you will stand out against those who don’t. A brand to look at as an example is Coca Cola. With it’s iconic red logo, you know as soon as you see the drinks bottles on the shelf what’s what. The company has been established for many years, and because of it’s famous colour, it has left a lasting imprint on consumers.


Yellow has always been the colour that shows happiness. It communicates joy and a cheery message to those who see it, and can suggest warmth and friendliness to potential customers. However, if you do choose to use this colour, make sure to pick the right shade as some can look cheap, or even link your business to cautionary areas and hazardous items. An example to look at for this colour is McDonald’s. With it’s classic golden arches known all over the world, the colour yellow is a staple for this business without going too over the top.


Commonly, the colour green suggests nature and money. The two themes are very different, but it just shows how versatile this particular colour is. It’s organic and peaceful, yet by choosing a darker shade, your business can seem more professional and stable. If we look at the branding for Starbucks, the green logo on it’s stores and packaging tells us a story of it’s coffee and gives us a feel for the nature behind it’s famous recipes. The colour also calms us, and lets customers know they can relax and enjoy the products available.


Blue is the colour chosen by many companies to represent their business. Because of this, customers know it’s reliable and trustworthy. It can show corporate, calming, and sadness just through the shade you choose. Be careful which you choose and how much you use of it, as too much can be overpowering and difficult to look at. An example to look at is the NHS. Known to everyone throughout the UK, the NHS has a classic and clean blue logo, that shows us straight away that they are professional, and the colour blue links to health and reliability. It’s a simple logo, but very effective.


Traditionally, the colour purple is associated with royalty and majesty. Again with the shades, darker shades suggest luxury but can be quite heavy, whereas paler shades can feel quite light and airy to potential customers. Purple isn’t a very common choice when branding, but is a very professional colour to go with. A big brand that is famous for using the colour purple is Cadbury. From it’s packaging to website design, Cadbury chocolate feels luxurious with the dark purple colour, as well as nostalgic as it hasn’t changed much over the years.


When thinking about branding your business, you may not think to go with black or white, but they are very popular choices with some big businesses. For this, we are going to look at the colour white. White classically suggests simple, clean lines, and modern designs. White can be quite plain, but introducing other colours could suggest other emotions, so make sure your business suits the minimalist style. An example for this colour would be the brand Apple, one of the biggest businesses in the world. With it’s clean, crisp advertisements and simple fonts, you know exactly who they are, and what they offer without all the fuss.

As you can see, choosing a colour is important when branding, but take your time in choosing when weighing up your options. Colour is a major way to brand your business so choose carefully.

  1. Don’t Confuse People

Branding can quickly become complicated if you let it. Keeping it simple is the best way to go, as it can easily become confusing for customers to understand who you are and what you provide. This can lead to low sales as people don’t know what you actually do. Try and use your chosen colours on all your products and sites as this keeps your message clear to clients.

Another way to stay consistent is with the usernames you choose for your company’s social media profiles. People find it easier to find and follow you if you have the same usernames for each platform, keep that in mind when creating your profiles. If you need to create a logo, but are unsure of who to ask to create it or you feel you aren’t skilled enough, use just text. It keeps everything simple, and stays on brand.

  1. Establish Ways to Remain in Contact with Customers

After you have a customer base, you want to keep them using your business. It can be hard work building up a good customer base, and often take years to do so don’t throw this away. If people feel they have been forgotten, they may look for another company to provide them with what you do. This may then lead to bad reviews, and no new customers. Simple ways to build and keep relationships with customers is to create a monthly newsletter to send to them, or call them to ask for their feedback on their latest purchase from you. This allows you to gain feedback on your branding, as well as keep upto date with what your customers want to see from you. Brands build a customer base, and a customer base helps build your brand. Don’t forget about them or they will forget about you.

  1. Create a Strong Image by Staying Honest

It can sometimes seem easy to tell white lies to try and sell more. But your customers will pick up on this. The best thing to do is always be upfront and honest, which will attract more customers to your business. A brand is weakened when customer relationships are broken, so try and stay honest always. People then know they can trust your business, which means that they are more likely to come back to you.

You can’t build a winning company on bullshit, so work out what is successful and what gets customers interested and stick with it. This will take time, but will be so worth it!

As everything is online now, businesses tend to post as much as they can on sites where the world can see. However, shit sticks, and if you make a mistake it’s on the internet forever. It can take years to build up a professional and clear brand, as well as a large, reliable customer base. Making a mistake online for the world to see isn’t ever meant, but can affect what you’ve spent time building up. What you post sticks with people, and they don’t forgive likely, but everyone makes mistakes so try truthful, and if necessary, own up and apologise.

  1. Continue Evolving

As your business grows, it’s important to keep your brand up to date too. This doesn’t mean constantly updating your logo or colours, it means staying up to date on social media and making your business relevant in every situation. How will you approach people during the summer? Christmas is a tough time of year, but how will you persuade people to part with their money to use your services? Use your branding to build up new customer relations through advertising campaigns or even new products. Keeping your work and output fresh allows you to keep up to date with current affairs as well as reach new customers.

Continue this by using new technologies to further your business. This means keeping up to date with new releases and online updates. Make sure your website is optimized, and follows your branding structure. Should you invest in an app? Everything is online and mobile these days, so stay ahead and on top if you can.

Remember to continue what you’re doing with your customers to keep them coming back again and again. Like we’ve said, customer bases don’t build up over night. Work hard at keeping yours.

Once you have your general branding done, this can be left alone for a while as changing it could cause harm to your business, however everything else you have done to expand your brand can’t. Keep on top of social media profiles by updating them everyday, keep engaging with customers and possible ones, and never stop growing your business. It will be tough, but you will thank yourself in a few years.

Hopefully through these tips, you’re able to see where your brand can be improved so that your overall business is too. It’s so important to get your branding right, so work on it, and don’t settle if you’re not happy with it.

 

How to Build Your Social Following

So, you’ve got at least one social media account for your business but want to be followed by more people? We understand. By having a larger follower count, you open your business to more people and will get more interactions on what you post about, possibly leading to more customers to build your business. It isn’t rocket science, but it also won’t happen overnight. Follow these tips and you will be sure to see growth in your follower count.

  1. Follow Businesses in the Local Area/Similar to Yours

It can be nice to have a community feel on your accounts, seeing what’s going on with the businesses around you. Whether you provide a service or sell a product, it’s super easy to follow businesses around your local area, or businesses similar to yours if you don’t have a set address. People like the community feel of businesses supporting and sharing each others posts, and this could result in more business for you, as people will recommend you to others as they will feel like they know you. This step can be done no matter where you are in the world, and can help your account start to gain popularity.

  1.  Share Frequently

If a page doesn’t post content or isn’t interesting, people won’t follow it. Simple. Share everyday on Facebook, Twitter and Instagram if you can. By keeping your accounts up to date and the content fresh, customers can get to know your business, and see that you are serious about what you do. If you are not consistent with posts, people may forget about your business and go elsewhere.

  1. Be Friendly and Approachable

It may help to be professional on social media, but still have a sense of humour. People relate to others if they talk like a normal person rather than a robot. Social media is great for connecting with current and potential customers, so if they reach out to you, help where you can and start a conversation. Stick to the point, but be friendly. You want to encourage people to use your business, not be scared by it.

  1. Post a Range of Content

Talking about your products and services through social media is great, but it can get boring quickly. Add images or even promotional videos of your products or services so people can see what your company can offer them, as well as see what you are selling in action. More people are likely to spend their money if they know exactly what they are getting and like the look of it. It can take some time to build up a selection of images or collection of short videos, but people often prefer exciting visuals over text, meaning they are more likely to purchase with visuals too. Tweets with visuals are 94% more likely to be retweeted onto possible customers than just words, so use this to your advantage.

  1. Use Hashtags as Part of Your Posts

Hashtags are words or short phrases put together with a hash sign (#) at the start to help other social media users find your posts easier (e.g. #hello #fridayfun). These work best on Twitter and Instagram, as people are more likely to search hashtags on these platforms, unlike Facebook, however they can still be used here if you wish. These tags can simply be added at the end of your tweet or Instagram caption to bring more people to your page, and possibly build followers. According to twitter, 6,000 tweets are sent every second, so your tweet could easily get lost from people who are looking for your type of business. Instagram says that around 52,000,000 pictures are posted each day, again meaning yours could be lost to potential customers. Hashtags help people find them and engage with them.

  1. Respond to Followers

So, you’ve started gaining a following, and that’s brilliant. If you keep up the previous 5 steps, they should keep growing steadily, however if you don’t directly communicate with your customers or potential ones, you may lose the interest of the followers you already have. After working hard to gain a following, make sure you reply to any questions people may send you, or engage with posts that talk about your products or services. A simple ‘Like’ of a customer’s post about your business will let them know you are interested in their happiness, and they are more likely to use your company again.

  1. Provide Value

Above all, make sure that your social media accounts are providing value to the people who follow them. If you are constantly pumping out posts just about the products you sell, people will unfollow you as they may not have a need for your products anymore. It could also be that your competition is posting more exciting and relatable content, leading people to follow them, rather than your business. Customers want to find exciting new businesses, so if you’re posting rubbish, they will go elsewhere. A similar thing will happen if all the content you post is the same. You need to inject some flare into your accounts, and post about more than just your business. This will tell your followers to stick around as you’re providing value to them. You can see what works and what doesn’t, but this is the most important point, so your current followers and potential ones will stick around and share what you post so you can gain more.

Like we’ve said, these tips are simple and easy enough once social media for your business becomes part of your everyday routine, but it can take time to build a following. Keep up the good work, and you will be seeing results in no time!

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