In this digital age, often the first thing potential customers see of your business is your social media profiles. If they’re boring, not updated, and lacking in what people are searching for, they will quickly try and find another business to give their money to. Sort this out in 4 quick steps that you can start to put into action right now!
- Update Your Photos and Logos
- Add All The Information You Can
- Post Daily
- Connect and Interact With Others
People interact with posts on the internet a lot more if they contain pictures or videos. It makes them more exciting, so make sure your profile is filled with up to date photos and logos, so people can clearly see who you are. Whilst you’re at it, make sure that your profile pictures and headers are the right resolution for the page or your pictures will appear pixelated which will make customers think your account is an old, unused one. Use the same images (just change the resolutions) on your other social media accounts so that they all link together and people know they are looking at the same business. If you’re pretty new to social media, don’t panic! Set your header as a block colour which matches your logo, use the same logo for all your profiles – you don’t have to make new ones, save yourself some time!
For more information on the right resolutions to use for different social platforms, here’s a handy cheat sheet!
When you initially set up social media accounts, you have the option to add all sorts of information for customers to see, but a lot of people skip that step. That’s not ok! Give potential customers all the details you can about your business, so they can learn who you are and how you can help them. Most platforms let you add a bio, so tell the customer who you are as soon as they look at your profile. Some sites also allow you to add locations and links in this area so add those too to make your account more personal to the business and makes everything easier to find for customers. This is slightly different on all social media platforms, but use everything that’s given to you, don’t waste it! It is free after all.
Add a bio to your profile explaining what your business does, add the location of your business if you can – this way your customers will be able to see where you are and if they’re able to visit you, add a link to your website or recent blogpost in your profile which will allow people to learn more about you, add the services your company offers on your Facebook page so people know what you offer and what to ask for if they get in contact, add your contact details on Facebook and Instagram so customers know how to reach you. Make things easier for potential customers!
We get it, it can be hard to think of and prepare content to post every day, but a simple retweet or a share of another post can let your followers see that your page is active and willing to engage with others. Schedule articles that you’ve written or similar businesses have put together, photos and videos showcasing your products and services, tips and hacks that your customers might be interested in, advertisements of latest products and deals, and more to go up onto your accounts so people can see what your business is all about! People want to know all about businesses before they part with their cash, so let them see who you are and what you stand for. This is also a great chance to get more active on your social media profiles. Whether you’re on the bus, eating lunch, waiting for the train, whatever you’re doing, spend your time posting and interacting with people through your accounts. This leads us to the final tip…
As we’ve said, it’s super easy to keep in touch with your customers and potential ones through social media. By being active on your accounts and interacting with customers by liking their posts and answering questions, people will see you as a friendly and approachable business and will want to be a part of the community that you have created. If you have time, go through hashtags that are relevant to your business and start conversations with people. If you don’t have time to go through everything, check out what customers are tagging you in and share them or like them. People who buy your products and services will know how much you appreciate them getting in touch, even if it is just a simple click of a thumbs up. It’s not difficult to build your followers and customer base, you just need to put a little bit of time and effort into it!
As you can see, giving your social media profiles a little makeover is really easy, and there is nothing that can’t be done. Obviously you can take each of these points to a different level, and redesign all your social media accounts, or just use them more. It’s up to you, but at the end of the day, don’t neglect them as they are important parts of your business and one of the first things that potential customers stumble across.